Services & PACKAGES
How can I help you?
It’s always been important to me, to offer a variety of services that every client needs. Below are my main service offerings, as well as ideal packages to suit every small to medium-sized business’s requirements.
An overview of my main services are: Brand & identity design / web design & development / packaging design / graphic design / print design / search engine optimization / pay per click advertising / social media management & marketing
01 // SOCIAL MEDIA MANAGEMENT (MONTHLY RETAINERS)
Your social media should be a reflection of your brand’s heart, not a source of daily stress. As your digital partner, I bring strategy, soul, and systems to your online presence. From beautiful visuals to strategic paid media, I handle every touchpoint with intention. We work together on a retainer basis because real growth takes time to nurture. Let me help you find the calm in the digital noise and turn your brand into a destination your audience loves to visit.
P.S. I love working with like-minded brands. If you refer a fellow entrepreneur who joins the Kallima family on a retainer, I’ll apply a R1,000 credit to your next month as a thank you for helping our community grow.
Investment | R3,500 – R4,800
+ Strategy Focus | Starter & Quick Wins
+ Networks Covered | 3 Platforms
+ Posts & Designs | 10 Posts / month
+ Carousels (Graphics) | 3 per month
+ Reels/Video | 2 (Repurposed)
+ Stories (Sets) | 4 Sets (12 total)
+ Engagement | 1 hr p/w
+ Analytics | Quarterly + 30m call
+ Paid Ads (Manage) | Basic Monitoring
+ Min. Contract | 3 Months
Investment | R5,500 – R7,500
+ Strategy Focus | Quarterly Pillar Refinement
+ Networks Covered | 4 Platforms
+ Posts & Designs | 15 Posts / month
+ Carousels (Graphics) | 5 per month
+ Reels/Video | 3 (Basic Storyboard)
+ Stories (Sets) | 10 Sets (30 total)
+ Engagement | 2 hrs p/w (Full comm.)
+ Analytics | Monthly + 30m call
+ Paid Ads (Manage) | Setup & Optimization
+ Min. Contract | 6 Months
Investment | R8,500 – R11,000
+ Strategy Focus | Quarterly Update + Ads
+ Networks Covered | 5 Platforms
+ Posts & Designs | 25 Posts / month
+ Carousels (Graphics) | 8 per month
+ Reels/Video | 3 (With Scripting)
+ Stories (Sets) | 16 Sets (48 total)
+ Engagement | 3 hrs p/w + Crisis Plan
+ Analytics | Monthly + 60m Review
+ Paid Ads (Manage) | Creative Testing
+ Min. Contract | 12 Months
Investment | R12,500 – R16,000
+ Strategy Focus | Full Conversion Funnel
+ Networks Covered | 5 Platforms
+ Posts & Designs | 35 Posts / month
+ Carousels (Graphics) | 12 per month
+ Reels/Video | 4 (Full Research)
+ Stories (Sets) | 20 Sets (60 total)
+ Engagement | 5 hrs p/w + Inbox Monitoring
+ Analytics | Bi-Weekly + 2 x 30m calls
+ Paid Ads (Manage) | Full Funnel Optimization
+ Min. Contract | 12 Months
02 // SOCIAL MEDIA STRATEGY & BRAND ROAD MAPS
Stop guessing and start connecting. My Social Media Strategy packages are about finding the calm in the digital chaos by giving you a powerful, actionable plan. We look beyond the surface to define the content pillars and tactical steps that actually move the needle for your business. This is your guide to showing up online as your truest self, building a community that cares, and turning your digital presence into a sustainable asset. It’s time to know exactly what to post and why it matters.
Removing the guesswork. If you want to do the work but need a map, this is for you.
Investment | R2,500 – R3,500
+ Network Coverage | 2 Primary Networks
+ Deliverables | Strategy Checklist
+ Audit Focus | Page Health & Wins
+ Content Ideas| 10 Ideas + Captions
+ Editorial Calendar | Basic Structure
+ Competitor Analysis | 1 Competitor
+ Timeline | 7 Days
Investment | R4,500 – R6,500
+ Network Coverage | 3 Primary Networks
+ Deliverables | Comp. Strategy Doc
+ Audit Focus | Content & Audience
+ Content Ideas| 15 Ideas + Full Direction
+ Editorial Calendar | 30-Day Custom Cal.
+ Competitor Analysis | 2 Competitors
+ Timeline | 10-14 Days
Investment | R7,500 – R9,500
+ Network Coverage | 4+ Primary Networks
+ Deliverables | Integrated Digital Map
+ Audit Focus | Paid vs Organic Path
+ Content Ideas| 25 Ideas + Templates
+ Editorial Calendar | Quarterly Cal. + Handoff
+ Competitor Analysis | 3 Competitors + Web Audit
+ Timeline | 14–21 Days
03 // SOCIAL MEDIA DESIGN
> High-quality visuals are the soul of your digital presence, but managing them shouldn’t be a source of friction. I blend stunning, intentional design with ultimate usability to ensure your brand always looks its best. I create bespoke, on-brand graphics: from single posts to rhythmic carousels, and deliver them to you as editable Adobe Express templates. This means you receive agency level design that you or your team can effortlessly adapt and reuse, keeping your feed polished and professional while giving you the room to breathe. It’s design that empowers you to stay in your flow
Investment | R2,500 – R3,500
+ Core Post/Ad Designs | 9 Custom Posts
+ Carousel/Swipe Posts | 1 Design (Up to 5 slides)
+ Story Designs | 2 Story Layouts
+ Custom Banners | 1 Platform (e.g. FB)
+ Motion Design | N/A
+ Deliverable Format | Editable Express Templates
+ Revisions | 2 Rounds
+ Key Value Add | Final Files (GDrive)
+ Timeline | 5 – 7 Days
Investment | R4,800 – R6,500
+ Core Post/Ad Designs | 15 Custom Posts
+ Carousel/Swipe Posts | 2 Design (Up to 8 slides)
+ Story Designs | 5 Story Layouts
+ Custom Banners | 2 Platform (e.g. FB)
+ Motion Design | 1 Animated GIF Posts
+ Deliverable Format | Editable Express Templates
+ Revisions | 3 Rounds
+ Key Value Add | 5 – min Video Tutorial
+ Timeline | 7 – 10 Days
Investment | R8,500 – R12,000
+ Core Post/Ad Designs | 30 Custom Posts
+ Carousel/Swipe Posts | 3 Design (Up to 10 slides)
+ Story Designs | 10 Story Layouts
+ Custom Banners | Full Web & Social Suite
+ Motion Design | 3 Animated GIF Posts
+ Deliverable Format | Editable Express Templates
+ Revisions | 4 Rounds
+ Key Value Add | 3 Campaign Concepts
+ Timeline | 14 Days
04 // BRAND IDENTITY PACKAGES (LOGO & FULL BRAND IDENTITY)
Ready to turn your vision into a presence that truly resonates? Your brand identity is so much more than a logo; it’s the heartbeat of your business. It is the thoughtful, strategic blueprint for how the world sees, hears, and – most importantly – feels about you. I look beyond ‘pretty’ to craft a complete ecosystem: from a soulful logo and an organic colour palette to a brand voice that speaks your truth. Whether you’re a fresh startup or ready for an intentional overhaul, I’ll build you a beautiful, consistent, and ready-to-use identity that instantly connects with the people you were meant to serve. Let’s stop trying to ‘blend in’ and start being seen for exactly who you are.
Exported to Adobe Express, giving you access to full use all your brand items at any time.
Investment | R3,500 – R4,200
+ Logo Concepts | 3 Unique Concepts
+ Revisions | 2 rounds
+ Strategy Session | Questionnaire Only
+ Guidelines | Colors & Fonts
+ Initial Application | Grid (x 9 images)
+ Key Value Add | Final Files (GDrive)
+ Timeline | 1–2 Weeks
Investment | R5,500 – R7,500
+ Logo Concepts | 4 Unique Concepts
+ Revisions | 3 rounds
+ Strategy Session | + 1-page Audience Profile
+ Guidelines | Mini Style Guide (PDF)
+ Initial Application | Grid (x18) + Bus. Card
+ Key Value Add | Adobe Express Onboarding Video
+ Timeline | 2–3 Weeks
Investment | R8,500 – R11,000
+ Logo Concepts | 5 Unique Concepts
+ Revisions | 4 rounds
+ Strategy Session | + 1-hour Strategy Call
+ Guidelines | Full 10-Page CI Manual
+ Initial Application | Grid (x30) + Teaser Post
+ Key Value Add | Brand Asset Library Setup
+ Timeline | 3–4 Weeks
05 // EMAIL MARKETING
Social media is the handshake, but your inbox is where the real conversation happens. Email marketing is one of the most powerful ways to build a genuine, lasting relationship with your community, away from the noise of the algorithm. I help you turn your subscriber list into a soulful brand asset. From initial setup in Mailchimp, MailerLite, or your preferred platform, to thoughtful copywriting and automated welcome sequences, I ensure your message arrives with intention. Whether you need a consistent monthly newsletter or a passive system that nurtures leads while you sleep, we build an inbox presence that feels personal and professional. It’s time to start a real conversation.
My fees cover the strategy, design, and management of your email marketing. Please note that any third-party platform subscription fees (e.g., Mailchimp or MailerLite monthly plans) are excluded and will be billed directly by the provider.
Investment (Once-off) | R950 – R1,200
Retainer | R800 – R1,200
+ Newsletter Frequency | 1 Newsletter / month
+ Template Design | 1 Minimalist Template
+ Copywriting | Review & Edit (Client text)
+ Form Setup | Basic Sign-up Form
+ Segmentation | Basic Tags
+ Optimisation | Basic Send Time
+ Key Value Add | Best Practice Checklist
Investment (Once-off) | R1,800 – R2,500
Retainer | R1,500 – R2,200
+ Newsletter Frequency | 2 Newsletter / month
+ Template Design | 2 Branded Templates
+ Copywriting | Full Copywriting (Up to 300 words)
+ Form Setup | Basic Sign-up Form + Pop-up & Integration
+ Segmentation | 3–5 Core Segments
+ Optimisation | A/B Subject Line Testing
+ Key Value Add | Actionable Monthly Insights
Investment (Once-off) | R3,500 – R4,800+
Retainer | R3,200 – R4,500
+ Newsletter Frequency | 4 Newsletter / month
+ Template Design | 3 Custom Coded Designs
+ Copywriting | Full Content + Image Sourcing
+ Form Setup | Basic Sign-up Form + Pop-up & Integration + Lead Magnet Delivery
+ Segmentation | Advanced Behavioural Tags
+ Optimisation | Full A/B Testing + Funnel Audit
+ Key Value Add | Welcome Sequence Automation
06 // PAID MEDIA MANAGEMENT (META ADS)
In a digital world that’s louder than ever, ‘boosting’ a post is rarely enough. True growth comes from intentional, databacked visibility. My Paid Media Management is designed to move your brand beyond the algorithm and directly into the hearts of the people who need what you do. I specialize in crafting Meta Ad campaigns (Instagram, Facebook, and WhatsApp) that act as a conversion engine for your business. From defining high-intent audiences and strategic creative testing to continuous ROI monitoring, I ensure your ad spend is a thoughtful investment rather than an expense. I combine the ‘magic’ of beautiful, scroll-stopping design with the ‘logic’ of a high-conversion funnel. It’s time to reach your next level of growth with clarity and confidence.
Note on Ad Spend: Your ad budget is paid directly to Meta and is separate from my management fee. These tiers ensure your campaigns stay within a manageable budget while still gathering enough data to see real results.
Investment | R1,900 (once-off)
Ad Budget Range | Up to R2,500 spend
+ Focus | Once-off Campaign
+ Creative Support | 2 Ad Designs
+ Testing | Basic A/B Testing
+ Pixel/Tracking | Setup & Audit
+ Reporting | Post-Campaign Wrap
Investment | R2,800 p/m
Ad Budget Range | R2,500 – R7,500 spend
+ Focus | Monthly Scaling
+ Creative Support | 4 Designs / month
+ Testing | Audience & Copy Testing
+ Pixel/Tracking | Continuous Monitoring
+ Reporting | Monthly Performance
Investment | R4,800 p/m
Ad Budget Range | R7,500 – R15,000+ spend
+ Focus | Continuous ROI Focus
+ Creative Support | 8 Designs / month
+ Testing | Creative & Funnel Testing
+ Pixel/Tracking | Advanced Event Tracking
+ Reporting | Bi-Weekly ROI Analysis
07 // WEBSITES
A website is more than just an online address; it is the sanctuary where your rand’s soul meets its strategy. It’s the place where your community comes to stay, explore, and connect with you on a deeper level. In partnership with my trusted development team, I offer high-end, responsive website solutions that are as functional as they are beautiful. We don’t just ‘build sites’, we create intentional digital experiences that grow with you. From minimalist landing pages to comprehensive multi-page homes, we handle the technical heavy lifting so your digital doors are always open, secure, and inviting.
Note on Third-Party Costs: My monthly maintenance fee ensures your site stays healthy and secure. Please note that external costs for premium plugins or specific high-tier hosting requirements are not included and will be quoted as needed.
A Note on Hosting: To ensure your site is fast, secure, and entirely yours, I facilitate setup through a trusted thirdparty hosting partner. Hosting and domain registration fees are billed separately and directly by the provider. This ensures you maintain full ownership of your digital property while I handle the technical management.
Investment | R4,500 – R6,500 (Once-off)
Monthly Maintenance (Optional add-on) | R1,200 p/m
+ Project Scope | 3-Page Responsive Website
+ Technical Care | Managed Domain, Hosting & SSL
+ Security | Security Scans & Malware Checks
+ Updates | Core, Theme & Plugin Updates
+ Backups | Monthly Backups
+ Content Updates | Minor bug fixes only
+ Reporting | Quarterly Health Check
Investment | R8,500 – R12,000 (Once-off)
Monthly Maintenance (Optional add-on) | R1,850 p/m
+ Project Scope | 5 -Page Strategic Website
+ Technical Care | Managed Domain, Hosting & SSL + Speed Optimization
+ Security | Security Scans & Malware Checks + Database Cleaning
+ Updates | Core, Theme & Plugin Updates + Performance Checks
+ Backups | Monthly Backups
+ Content Updates | 2 Content Updates / month
+ Reporting | Quarterly Performance Report
Investment | R15,000 – R22,000+ (Once-off)
Monthly Maintenance (Optional add-on) | R2,800 p/m
+ Project Scope | 10 – Page Comprehensive Website
+ Technical Care | Managed Domain, Hosting & SSL + Speed Optimization + Technical SEO Audit
+ Security | Security Scans & Malware Checks + Database Cleaning + Mobile Friendliness Audit
+ Updates | Core, Theme & Plugin Updates + Performance Checks + Site Structure Review
+ Backups | Priority Uptime Monitoring
+ Content Updates | 4 Content Updates / month
+ Reporting | Detailed Monthly Report
INTRODUCING THE: KALLIMA LAB
For the self-starters, the startups, and the entrepreneurs who want to manage their own presence but don’t want to compromise on style. The Lab offers once-off payment bundles that empower you to lead your own brand.
Once-Off Payments: No contracts, no monthly fees.
- Do-It-Yourself: Ready-to-use Adobe Express templates and Notion systems.
- Industry-Specific: Curated “Vibe Kits” for Artisans, Professionals, and Strategists.
The Foundation Bundle: Everything you need – Icons, Meta Ads Kit, WhatsApp Boutique Kit, and the Client Zen Portal.
Best for: New Entrepreneurs
Focus: Full Business-in-a-Box
The Client Zen Portal: The exact Notion system I use to manage agency clients.
Best for: Service Providers
Focus: Notion Client Management
Signature Icon Pack: Hand-drawn iPad/Adobe elements to give your brand a human soul.
Best for: Adding Visual “Soul”
Focus: Hand-drawn Brand Assets
Best for: Product/Ad Scaling
Focus: Adobe Express Ad Templates
Best for: Mobile-first Sellers
Focus: Business Profile & Catalog